Greg Norman Company Announces EZLinks as New Technology Partner for Shark Experience

Companies Create Cashless Golf Courses with Launch of the ‘Shark Key’

West Palm Beach, Fla. (February 22, 2018) – GN Media – an affiliate of the Greg Norman Company (GN) – today announced EZLinks Golf as a new technology partner for Shark Experience. EZLinks has worked with GN Media to develop “Shark Key” – a new product that enables a seamless, cashless experience from course to clubhouse that is central to the Shark Experience platform.

EZLinks joins a robust list of industry leaders including Verizon and Club Car to deliver unprecedented connectivity, content and customization to the course through a connected golf car experience. With the introduction of “Shark Key” to the Shark Experience platform, golf course owners and operators now have a secure technology for driving increased revenue outside of the pro shop. As the product continues to evolve, the cashless system will provide a “member-for-a-day” experience, allowing golfers to purchase food and beverage and real-time hole-in-one gaming from their golf cart without ever taking out their wallet. “Shark Key” is compatible with all point-of-sale systems currently used by golf courses.

“We have chosen to work with only the best and EZLinks is a proven technology leader in golf,” said Greg Norman. “The cashless concept of ‘Shark Key’ has shown success in many other industries such as hotels and amusement parks, and EZLinks helped enable us to bring that innovation to the golf course. Ultimately, we are providing golfers with the convenience they desire.”

“EZLinks is proud to be the technology that powers the Shark Experience cashless payment feature,” said Gary Cohen, chief executive officer, EZLinks Golf. “EZLinks has a track record of driving innovation in golf and revenue to golf courses and Shark Key marks an exciting new opportunity for golfers and course operators alike.”

Leveraging Verizon’s leading 4G LTE network technology, Shark Experience includes a high-definition touchscreen display and built-in speakers with Bluetooth connectivity – all exclusive to Club Car golf cars. Golfers will enjoy live PGA TOUR coverage and curated content from Verizon including streaming music via Slacker Radio, live sports and highlights, and news and entertainment in addition to Greg Norman golf tips, dynamic yardage information and more.

Shark Experience will roll out at select golf courses across the U.S. throughout 2018.

For more information, visit

Arguably the most successful athlete-turned-entrepreneur in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. With more than a dozen companies around the world bearing his name and the iconic shark logo, the Greg Norman Company boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. GN Media, an affiliate of Greg Norman Company, provides innovative and transformative solutions to golf and business and spearheads the Shark Experience initiative. For more information:

EZLinks Golf LLC, a PGA TOUR affiliated company, produces industry-leading software and services to power the operations and marketing needs of the golf industry. Founded in 2015 by a PGA TOUR affiliate and EZLinks Golf, Inc. (established 1995), EZLinks Golf LLC’s software and service suite is tailored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support and by PGA TOUR ( – an online tee time marketplace connecting millions of golfers with tee times at golf courses worldwide. For more information, visit

SOURCE: Greg Norman Company