Adapting to Healthcare Providers’ Needs in a Time of Reform
TUSTIN, Oct. 6, 2014 – Healthcare providers are engaging with the medical imaging community in an entirely new way to solve the many challenges they face. In a new advertising campaign from Toshiba America Medical Systems, Inc., the company is showing its customers how it puts them first to deliver products and services for today’s challenging environment.
The Affordable Care Act (ACA) requires healthcare providers to reduce costs and improve outcomes. This campaign uniquely positions Toshiba as a diagnostic imaging company that adapts to and understands its customers’ business. That message is visually illustrated in the new ads, in which Toshiba gives customers a voice via a prominently positioned “Voice Box” that communicates a specific need. This is paid off with the Toshiba benefit that specifically responds to that request.
The ads will appear in healthcare publications, both print and online. The theme will also be carried out in collateral materials, on social media, on Toshiba’s website and at trade shows.
“Most companies in the diagnostic imaging industry use similar advertising concepts – the same colors, imagery and themes,” said Nancy Gillen, vice president, Marketing, Toshiba. “We saw an opportunity to leverage the fact that we understand our customers’ business challenges and are a partner that adapts to their needs. That sentiment is illustrated by giving our customers a voice, not just lip service.”
About Toshiba America Medical Systems, Inc.
With headquarters in Tustin, Calif., Toshiba America Medical Systems (TAMS) markets, sells, distributes and services radiology and cardiovascular systems, including CT, MR, ultrasound, X-ray and cardiovascular equipment, and coordinates clinical diagnostic imaging research for all modalities in the United States. For more information, visit the TAMS website at www.medical.toshiba.com.
About Toshiba Medical Systems Corporation
Toshiba Medical Systems Corporation is a leading worldwide provider of medical diagnostic imaging systems and comprehensive medical solutions, such as CT, X-ray and vascular, ultrasound, nuclear medicine and MRI systems, as well as information systems for medical institutions. Toshiba Medical Systems Corporation has been providing medical products for over 80 years. Toshiba Medical Systems Corporation is a wholly owned subsidiary of Toshiba. Visit Toshiba Medical Systems Corporation’s website at www.toshibamedicalsystems.com.
Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical products and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future,” Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation” and is contributing to the achievement of a world in which people everywhere live in a safe, secure and comfortable society.
Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit www.toshiba.co.jp/index.htm.
SOURCE: Toshiba Medical Systems Corporation